Red Bull created a competition for action sports rookies to upload their videos for a chance to win a spot for competing at XGames. The series was hosted and judged by none other than Steve Caballero.
RED BULL PHENOM
Everything – from the event name to the trophy to website, TV ads & poster series – was created. The designs were inspired by DIY punk zines and the event series was held in 12 countries.
Agency: zooom
Project included
- Name finding
- Logo Design / Branding
- Collateral Design
- Website Design
- Video Production