RED BULL PHENOM BRANDING

Red Bull wanted to launch a competition for action sports rookies. Kids could upload their videos for a chance to win a spot for competing at XGames. The series was hosted and judged by none other than Steve Caballero.

Everything – from event name to trophy to website, TV ads & poster series – was created. The designs were inspired by DIY punk zines and the successful event series was held in 12 countries worldwide.